Episodes

Summary In this episode of 'Persuading for Profits', Brent Hoodenpyle explores the principles of persuasion as outlined by Dr. Robert Cialdini in his book 'Influence'. He discusses the six key principles: reciprocity, commitment and consistency, social proof, authority, liking, and scarcity, along with a newly added principle of unity. Brent emphasizes the importance of these principles in sales and marketing, providing real-world examples and practical applications for salespeople to enhance t...

In this episode of 'Persuading for Profits', Brent Hoodenpyle interviews Joe Piciacchio, who shares his unique journey from being a rock and roll drummer to a successful salesperson. Joe discusses the importance of sales techniques, learning from mentors, and the value of building relationships in sales. He emphasizes the significance of asking the right questions and the role of sales books in developing effective selling strategies. Joe also highlights the need for practice and self-reflection...

Summary In this episode of Persuading for Profits, Brent Hoodenpyle discusses the importance of effectively onboarding salespeople to ensure their success. He emphasizes the need to manage expectations, prepare new hires for the challenges ahead, and provide them with the necessary tools and support. By fostering a culture of high expectations and partnership, sales managers can help their teams thrive in a competitive environment. You can also watch the full episode here.

In this episode of Persuading for Profits, Brent Hoodenpyle explores the two main camps of radio advertising: direct response and branding. He discusses the importance of measurable direct response advertising and the more abstract nature of branding, emphasizing the need for both strategies in a successful marketing mix. The conversation highlights the effectiveness of storytelling in branding, the power of celebrity endorsements, and the emotional connections that can be made through advertisi...

In this episode of 'Persuading for Profits', Brent Hoodenpyle discusses the significance of direct response advertising in the current media landscape, particularly in radio sales. He emphasizes the need for compelling offers, urgency, and clear instructions to drive consumer action. The conversation also covers the importance of tracking results and maintaining accountability to ensure advertisers see tangible returns on their investments. Brent encourages radio advertisers to leverage their su...

In this episode of 'Persuading for Profits', Brent Hoodenpyle interviews Jared Fuller, a seasoned radio sales executive from LKCM Media Group. They discuss Jared's journey into radio sales, the evolution of the radio industry, and the challenges it faces today. Jared shares valuable insights for new sales executives, emphasizing the importance of building relationships and understanding the business. He highlights the significance of community engagement and grassroots marketing in driving succe...

In the inaugural episode of 'Persuading for Profits', hosts Brent Hoodenpyle and Andy Meadows discuss the evolving landscape of radio sales and marketing. They explore Andy's background in radio, the current state of the industry, and the challenges faced by radio professionals today. The conversation highlights the importance of adapting to new realities, the role of account executives, and the necessity of building genuine relationships with clients. The episode concludes with insights on the ...