Episodes

In this episode of Persuading for Profits, host Brent Hoodenpyle interviews Martin Messier, an integrated strategist and entrepreneur. They discuss Martin's journey from founding a successful chain of Brazilian bakeries to developing unique marketing strategies like the Ice Cream Funnel and Squirrel Selling. The conversation delves into the importance of understanding customer experiences, the role of NLP in sales, and effective advertising strategies for local businesses. Martin emphasizes the ...