Episodes

Radio stations losing advertisers to digital platforms? In this episode of Persuading for Profits, Brent Hoodenpyle unveils his Radio Revenue Blueprint - a free summer workshop series revealing how stations can use proven dig...

In this episode of Persuading for Profits, host Brent Hoodenpyle engages with marketing experts Justin Guarini and Kim Walsh Phillips . They discuss the essential tools for effective sales and marketing, emphasizing the balan...

In this episode of Persuading for Profits, host Brent Hoodenpyle shares book recommendations for sales professionals. He emphasizes the importance of old school sales methods, creative selling, negotiation skills, and direct ...

In this episode of 'Persuading for Profits', Brent Hoodenpyle discusses effective sales strategies tailored for radio professionals, emphasizing the importance of understanding prospects' needs, building credibility, and crea...

In this episode of 'Persuading for Profits', Brent Hoodenpyle recaps insights from recent guests, focusing on sales techniques and strategies. He highlights Richard Harris's mastery of the slow sale and the importance of understanding the prospect's pain. Don Lazzari emphasizes the need for entrepr…

In this episode of 'Persuading for Profits', Brent Hoodenpyle interviews sales trainer Don Lazzari , who shares his journey into sales, the importance of mentorship, and the challenges of transitioning from a salesperson to a...

In this episode of 'Persuading for Profits', host Brent Hoodenpyle interviews The Radio Pitchman Jim Klauck, a seasoned radio professional specializing in direct response radio advertising. Jim shares his journey in radio, th...

In this episode of Persuading for Profits, Brent Hoodenpyle discusses the 'What's In It For Me' approach highlighting the importance of understanding the prospect's perspective in sales, particularly in radio advertising. He ...

In this episode of Persuading for Profits, Brent Hoodenpyle interviews Richard Harris , a seasoned sales trainer and consultant. They discuss the challenges in sales and marketing, particularly in the radio industry, and expl...

In this episode of Persuading for Profits, Brent Hoodenpyle discusses the essential tools and strategies for success in sales and marketing, particularly within the radio industry. He emphasizes the importance of building rel...

In this episode of 'Persuading for Profits', host Brent Hoodenpyle interviews Charlie Moger , a partner with the Wizard of Ads group. They discuss Charlie's extensive background in radio, his transition to independent consult...

In this episode, Brent Hoodenpyle interviews Ed Winslow , author of 'Proof Stacking' , who shares his unique insights into sales and marketing. Ed discusses his journey from real estate to developing a system that helps busin...

Summary In this episode of 'Persuading for Profits', Brent Hoodenpyle explores the principles of persuasion as outlined by Dr. Robert Cialdini in his book 'Influence'. He discusses the six key principles: reciprocity, commitm...

In this episode of 'Persuading for Profits', Brent Hoodenpyle interviews Joe Piciacchio, who shares his unique journey from being a rock and roll drummer to a successful salesperson. Joe discusses the importance of sales tech...

Summary In this episode of Persuading for Profits, Brent Hoodenpyle discusses the importance of effectively onboarding salespeople to ensure their success. He emphasizes the need to manage expectations, prepare new hires for ...

In this episode of Persuading for Profits, Brent Hoodenpyle explores the two main camps of radio advertising: direct response and branding. He discusses the importance of measurable direct response advertising and the more ab...

In this episode of 'Persuading for Profits', Brent Hoodenpyle discusses the significance of direct response advertising in the current media landscape, particularly in radio sales. He emphasizes the need for compelling offers...

In this episode of 'Persuading for Profits', Brent Hoodenpyle interviews Jared Fuller, a seasoned radio sales executive from LKCM Media Group. They discuss Jared's journey into radio sales, the evolution of the radio industry...

In the inaugural episode of 'Persuading for Profits', hosts Brent Hoodenpyle and Andy Meadows discuss the evolving landscape of radio sales and marketing. They explore Andy's background in radio, the current state of the indu...