The Ice Cream Funnel with Martin Messier

In this episode of Persuading for Profits, host Brent Hoodenpyle interviews Martin Messier, an integrated strategist and entrepreneur. They discuss Martin's journey from founding a successful chain of Brazilian bakeries to developing unique marketing strategies like the Ice Cream Funnel and Squirrel Selling. The conversation delves into the importance of understanding customer experiences, the role of NLP in sales, and effective advertising strategies for local businesses. Martin emphasizes the need for marketers to model successful behaviors and find their core convictions to drive their business forward. You can also watch the full ep here. This podcast was recorded using Riverside.